
No overhead responsibility
except a monthly retainer
or flat fee and additional
screen fees. If the decisions
to make changes in business
plans or release dates are
made, payments to large-scale
executive salaries and retirement
plans will not be made. Companies
like Destination and Polygram
went bankrupt because they
could not justify their overhead.
To put a full theatrical
team together at the level
you would be getting with
Freestyle Releasing, you
would need to hire a Senior
Executive, plus a Senior
and Junior Booker, a Senior
Theatrical Marketing Executive
and two assistants. You
would also have to buy the
software system –
either Hollywood Software
or RENTRAK – and additionally
pay the monthly subscription.
Between Mark Borde, Susan
Jackson and Mike Simon,
you have over 100 years
of “CURRENT”
experience in theatrical
releasing from wide releases
to independent commercial
releases in select cities
as well as theatrical releases.
Freestyle’s Executive
Sales Team has the relationship
and can bring you high-end
staff at a moments notice
for 1,000 plus screen releases.
Freestyle Releasing, LLC.,
has an excellent track record
of settlements and are equal
to any other independent
including larger independents
like Lionsgate or Newmarket.
Additionally, Freestyle
Releasing, LLC., has a track
record of collecting 98%
of the money owed. The only
time we have not collected
is when a chain has gone
out of business. All studios
have had that same issue.
Access to the best vendors
that are used by all the
studios and to independents.
Multiplex releases have
meant we know who is best
for certain types of releases.
Vendors include promotions
companies, publicity companies,
key art, trailer and TV
spot companies, ad agencies,
wild posting, and printers.
Each Freestyle Releasing
partner has been working
non-stop for the last 25
years and have been able
to survive in a business
where most people are being
laid off as studios downsize
theatrical departments and
independents go out of business.
Freestyle is recommended
by top US theatre circuits
and by studios like Warner
Brothers, Columbia Tri-Star
and Lionsgate as the go-to
company for independent
theatrical service distribution.
There is nothing negative
about not having a theatrical
department in house as you
are in good company with
such producers as Spy Glass,
Castle Rock, Revolution,
Beacon and Morgan Creek.
The Senior Executive you
plan to hire from a studio
won’t be used to getting
their hands dirty and will
need many foot soldiers
to work for them to get
their job done. Additionally,
they won’t have any
independent’s understanding
of stretching a dollar and
getting an extra bang for
the buck with free promotions.
An example is Lionsgate
who can do 2,500 screens
for $15,000,000 whereas
Warner Brothers would spend
$25,000,000 for the same
release. Studios spend money
and don’t know how
to maximize their ad dollars.