Freestyle Releasing is a full-service, theatrical motion picture distribution company that specializes in representing independent companies, major studios, and mini-major studios on a “service-deal” basis for the purpose of exhibiting their films in a first class theatrical release. The Principles of Freestyle Releasing are highly regarded and experienced motion picture veterans with a combined total of over a century of respected work in the industry.

It was the vision of Mark Borde and Susan Jackson to provide first-class, studio-style distribution, with the assurance to producers that all revenue derived from the theatrical exhibition would flow directly to the entity most at risk (the producer/prints and advertising funder). The time line for film rentals back to the producer, directly from the theatres, would be greatly enhanced. The perception that movie distributors provide “dishonest accounting” and are the only beneficiaries of theatrical exhibitions is eliminated under the service deal agreement. Simply put, Freestyle Releasing works for a pre-determined flat fee for the life of the release.

For each project, Freestyle will handle the initial marketing and distribution plans. They will put in place highly regarded professional teams or established companies to handle the publicity, promotion, media buying and placement, and internet marketing, and then direct the entire team. Freestyle Releasing then books all the coordinates and controls prints shipping throughout the run, and handles all holdovers and move-overs. Freestyle settles all engagements, collects and coordinates the thousands of box office reports and other paperwork that is part and parcel of the theatrical distribution business. Freestyle then collects all the film rentals, immediately creates detailed reports, and sends the collections directly to the producers.

This year alone Freestyle has and will release over twenty titles into the mainstream marketplace, more than most studios in America. What sets Freestyle Releasing apart is its full service commitment, giving the producer the advantage of having under its control a virtual studio distribution company without having to spend one penny in distribution overhead. They get the staff, the computers, the very expensive software, the executives with their decades of relationships with the top theatrical circuits, and so much more without having to set up their own “shop”, thereby alleviating the risk-factor while achieving a major studio-grade theatrical release.